Guidelines on the implementation of the transparency obligations for certain AI systems under Article 50 of the AI Act — C(2026) 5054 final, Annex

(9) As explained in Recitals 132-136 AI Act, the purpose of the transparency obligations is to reduce the risks of impersonation, deception, misinformation, manipulation at scale, and fraud and to mitigate potential adverse impacts on democratic processes and societal trust caused by AI-generated or manipulated content or interaction. Informing individuals about the AI-origin of interaction and content will help them take informed decisions, while also contributing to safeguarding trust and the integrity of the information ecosystem. Transparency is not only a technical compliance requirement but a prerequisite for enabling natural persons to recognise AI-mediated interactions and

content or the use of emotion recognition or biometric categorisation systems. Ensuring transparent and trustworthy use of interactive and generative AI systems will also allow to uphold personal autonomy and European values, human dignity and other fundamental rights (e.g. freedom of thought, privacy, equality and non-discrimination, consumer protection, intellectual property etc.), while also preserving the freedom of expression and credibility of media content.