Guidelines on the implementation of the transparency obligations for certain AI systems under Article 50 of the AI Act — C(2026) 5054 final, Annex

(132) Article 50(4), second subparagraph, AI Act obliges deployers of AI systems that generate or manipulate text which is published with the purpose of informing the public on matters of public interest to disclose that such text has been artificially generated or manipulated. Recital 134 AI Act clarifies that, similarly for deep fakes, deployers of text publications falling within the scope of the provision should clearly and distinguishably disclose that such content has been artificially created or manipulated by labelling the AI output accordingly and disclosing its artificial origin. As required for deep fakes, labelling or disclosure methods (including disclaimers) applied in accordance with Article 50(4), second subparagraph, AI Act should also be clear and perceivable by natural persons (e.g. visible or audible measures) without them needing to rely on any specific technical tools or performing dedicated actions. In light of Article 50(7) AI Act, deployers may adhere to a code of practice, assessed as adequate pursuant to that provision, to demonstrate compliance with this disclosure obligation For further information regarding the effects of adherence to such a Code and supervision of deployers not adhering to such a code, see Section 8.1 below.