Code of Practice on Transparency of AI-Generated Content (marcatura ed etichettatura dei contenuti generati o manipolati dall'IA)

Without prejudice to the robustness requirement in Commitment 3, Signatories will make best efforts to preserve metadata markings on input data and content generated or manipulated by their AI system by applying the following cumulative measures:

a) Signatories will, to the extent technically feasible and recognisable as per open standards, retain, and abstain from intentionally altering or removing, existing metadata markings, where such content is used as input and subsequently transformed by their AI system into an output. This does not affect good faith, legitimate processing where the modification, transformation or replacement of existing metadata is necessary to maintain accurate and functional information following downstream processing or specific legitimate processing, such as for security audits and research purposes.

b) While Signatories recognise that downstream compliance and enforcement cannot be guaranteed, they will nevertheless include in the acceptable use policy, terms and conditions or the documentation accompanying their generative AI system a prohibition of the intentional removal of or tampering with metadata markings by deployers or any other third party. Exceptions to such a prohibition are the legitimate purposes referred to in point a). For AI systems and models provided under free and open-source licenses, it is sufficient for Signatories to alert users to this best practice in the documentation accompanying the AI system or model, without prejudice to the free and open-source nature of the license. Measures specified in point a) above do not imply the responsibility of the Signatory for third- party metadata markings, nor for compliance of third parties with the conditions specified in point b).

Furthermore, Signatories will neither place or make available on the market, nor promote or advertise the use of tools whose purpose is to circumvent the machine-readable markings added to the AI-generated or manipulated content for transparency. Signatories who operate an online platform or search engine, or who otherwise disseminate content to the public, are encouraged to ensure that the online platform or the search engine preserves metadata markings for AI-generated or manipulated content.