Code of Practice on Transparency of AI-Generated Content (marcatura ed etichettatura dei contenuti generati o manipolati dall'IA)

Proportionate to their size, available organisational resources, and capacities, Signatories will put in place or maintain appropriate internal compliance processes and documentation that specifies how they implement the disclosure obligations using the icon or equivalent label. Such documentation may include a general description and representative, concrete and real

examples of how disclosures are implemented in practice in accordance with Commitments 1, 3 and 4. Signatories are encouraged to publish information on the disclosure solution they apply in a clear and accessible manner. If Signatories use the publicly available EU icon under Commitment 1, they may do so by using the information provided with the EU icon. If a Signatory chooses to apply their own icon or equivalent label, a similar description of the icon or label is encouraged to be made publicly available. This may include images of the icon or equivalent label(s) in use, as well as explanations of the meaning of each label. Where an icon or equivalent label carries a different meaning depending on the context, it is encouraged that any variations are explained. Where appropriate and particularly in cases of regular use of AI systems to create deep fakes or published text, Signatories will put in place or maintain a process to ensure and verify that the design and placement specifications are implemented properly to mitigate risks of non-labelled or incorrectly labelled content. Media service providers within the meaning of Article 2(2) of Regulation (EU) 2024/1083 may comply with this Measure by applying their existing procedures and established professional standards, to the extent that those practices comply with the measures within this Commitment and Article 50(4) and (5) AI Act.