Code of Practice on Transparency of AI-Generated Content (marcatura ed etichettatura dei contenuti generati o manipolati dall'IA)

In accordance with Article 50(4) AI Act, Signatories commit to implement measures to disclose deep fakes that form part of evidently artistic, creative, satirical, fictional or analogous work or programmes in a way that does not hamper the display or enjoyment of the work, including its normal exploitation and use, while maintaining the utility and quality of the work. In this context, Signatories will:

a) use an icon or equivalent label following the design specifications in Measure 1.1. and place it in a manner appropriate to the type of artistic, creative, satirical, fictional or analogous work and to the context in which it is presented.

b) ensure such disclosure and placement are clear, distinguishable, and accessible to all natural persons, and provided at the latest at the time of first exposure to the content containing the deep fake (e.g., in the accompanying notes or description provided to users, at the beginning/ end credits etc.).

c) ensure the icon or equivalent label is perceivable for a sufficient duration to be easily noticed under normal viewing or exposure conditions to ensure perceivability. Where deep fake content is made available in a digital or interactive manner (e.g., on websites, apps or other user interfaces), the icon or equivalent label may be placed outside but adjacent to the video or image frame, or adjacent to the audio content and integrated into user interface elements or overlays, under the control of the Signatory. Signatories commit to ensure that any such contextual disclosure solution is perceivable by the end-user without the need to perform dedicated actions or additional engagement. Examples of contextual disclosure include disclosures as part of the user interface (e.g., as part of websites or application interfaces of smart glasses or other digital devices), short notes, a non-obtrusive icon or label that by clicking or hovering over provides more information, disclaimers appearing adjacent to the content. Where content is made available in a non-digital or non-interactive manner (e.g., exhibitions, art galleries, cinemas, festivals or similar contexts, audio or video on a physical carrier), disclosures may be provided at the online or physical point of entry or sale, as part of the introductory or accompanying information (e.g. exhibition leaflet or entrance ticket), or information provided via a physical carrier (e.g. packaging).