Code of Practice on Transparency of AI-Generated Content (marcatura ed etichettatura dei contenuti generati o manipolati dall'IA)

In order to fulfil their obligation under Article 50(5) AI Act, Signatories will ensure that the detection results provided by their detection solution are presented in a way that is clear and easily comprehensible to natural persons exposed to the content generated or manipulated by their AI system and who want to verify its origin. Signatories will ensure that detection results indicate whether they are based on a metadata marking, a watermark marking, forensic detection or other techniques, to the extent technically feasible. Where additional information is available in the watermark or in the metadata, Signatories will incorporate such information into the detection results. Signatories may also include further information within detection results, such as the proportion of the content that has been generated or manipulated by their AI system and/or the localisation of the AI changes in the content. For detailed detection results, Signatories are encouraged to consider tiered access to avoid overwhelming end-users with possibly confusing information, especially when the end- user of the detection solution is a member of the general public lacking specialised knowledge. Where applicable, Signatories will ensure that human interfaces used to present detection results are accessible to persons with disabilities in compliance with applicable accessibility requirements under Union law, in particular those laid down in Directive (EU) 2019/882 (the European Accessibility Act) and Directive (EU) 2016/2102 (the Web Accessibility Directive). Signatories are encouraged to implement any available relevant standard, including but not limited to the harmonised standard ETSI EN 301 549 “Accessibility requirements for ICT products and services”, and WCAG 2.1 Level AA “Web Content Accessibility Guidelines”.