Code of Practice on Transparency of AI-Generated Content (marcatura ed etichettatura dei contenuti generati o manipolati dall'IA)

Contingent upon their capacity and resources, Signatories are encouraged to invest in scientific research and development and collaborate with competent authorities, researchers, civil society organisations and other relevant stakeholders to advance the state of the art in marking techniques and detection mechanisms for AI-generated and manipulated content.

Such advances of the state of the art comprise, inter alia:

a) advancing existing marking techniques and detection mechanisms with regard to the achievable level of effectiveness, reliability, robustness, and interoperability;

b) advancing existing interoperability solutions towards higher degree of interoperability;

c) contributing to and promoting the standardisation of the interfaces of marking and detection solutions, and the techniques themselves when possible;

d) developing new marking or detection solutions that are agnostic to the AI provider, for instance detection mechanism(s) that are operational with regard to the quality requirements above across multiple AI systems, including publicly available detection solutions that can be run locally, without reliance on third-party detection services;

e) establishing industry best practices and/or public benchmarks for evaluating marking and detection solutions and the underlying techniques, including contributing to the creation of reference datasets;

f) organising and/or participating in red-teaming exercises to assess the limits of state-of-the- art marking and detection solutions, and the underlying techniques, and to identify new deficiencies.

Finally, Signatories are encouraged to actively participate in the taskforce that will be set up under the Code to facilitate the activities mentioned above, the sharing of good practices, consistency in the implementation of the Measures under the Code, and collaboration between Signatories, other actors in the value chain and relevant stakeholders through regular meetings.