Code of Practice on Transparency of AI-Generated Content (marcatura ed etichettatura dei contenuti generati o manipolati dall'IA)

Signatories who are media service providers within the meaning of Art. 2(2) of Regulation (EU) 2024/1083 and already subject to editorial standards and to regulatory, co-regulatory, or self- regulatory frameworks, as applicable to those media service providers under EU and national media law and frameworks, may rely on the exception to the disclosure obligation in Article 50(4), subparagraph 2, AI Act by applying their existing review and editorial procedures and established professional standards, as applicable, to comply with this Commitment.

All other Signatories, including those without such review or editorial procedures, commit to establish, adapt, or maintain appropriate policies for human review or editorial control prior to publication and that a natural or legal person holds editorial responsibility for the publication. These internal policies may rely on existing processes, will be proportionate to the deployer’s size and resources, and will include at least the following elements:

a) The identification of the natural or legal person with editorial responsibility (name, role and contact details);

b) An overview of the concrete organisational measures as well as human resources, allocated to ensure adequate human review or editorial control is performed and editorial responsibility is assumed before publication of the published text. This does not entail having to document individual instances of human review or editorial control over individual text publications. Where not already publicly available, Signatories commit to publish the contact details of the function, the natural persons or the legal persons with editorial responsibility to ensure accountability. Signatories may record additional information on the nature of the review or the type of involvement of the AI system in the published text. The implementation of this Commitment shall in no way affect media freedom, editorial independence and protection of journalistic source information.

Annex